As an executive artist and songwriter, I am constantly working on creating art. Art is a lifestyle that you must adhere to and dive into completely in order to get the best experiences. While working on this never-ending project, called music, I have become aware that in this contemporary music industry I have to sell a product to make myself successful as an artist. In this case, I am the product and I have to come up with a (marketing and promotion) strategy to receive the desired appreciation and success. After months of researching the careers of both small and large artists in the current pop culture, I have come to the conclusion that there are currently a number of factors that can make your music a successful product. The most interesting means are playlists and blogs. Nowadays it is quite normal for artists to submit music to have it featured in a playlist on streaming services, it is also called the new radio. Blogs are different, someone describes your music with the aim to stimulate readers to listen to your tracks. This way of advertising music is interesting to me and is the main reason I started COSMIC NOISE. I know a lot of musicians and artists who struggle with submitting their new music to platforms that are able to reach the larger audience. In my country, the Netherlands, there are blogs and online platforms, but in my opinion, not enough accessible pages that take time and effort to listen to your music. This isn’t a famous blog page or well-known platform (yet), but upcoming artists deserve a serious written article about their new music which they can share on their own social media. Besides writing for new talent, I will also share my view on today’s music and reflect on the past and future of music’s industry. With COSMIC NOISE I want to reach the listeners of today, who will become the audience of the future.
